Dear Reader,

The news is all about the actress and the baby food IPO. They're missing the point. The real story isn't the star. It's how the rich got richer — again. Let me show you.

Wall Street is selling you a story.

A feel-good story. A famous actress. Organic baby food. A hot new IPO that jumped 17% on day one.

Nice story. Also a lie.

Not the facts. The facts are real. Jennifer Garner's company, Once Upon a Farm, just went public on the NYSE. Ticker: OFRM. It raised $200 million. The stock popped. The market cap hit $845 million by the close.

Good for her.

But you're being sold the sizzle. Not the steak. The real story isn't the star. It's how a small group of private backers got in years ago. And made a fortune.

While you watched her movies, they funded her company.

I dug into the data. A firm called CAVU Consumer Partners put money in back in 2018. That was the Series B round. Early days. By 2022, they led another round. The company was worth $371 million then.

At the IPO? $724 million. By the close of day one? $845 million.

That's more than a double. In less than four years. For the late money.

The early guys? The ones who got in at the Series A? They did far, far better.

This is the game. This is how real wealth gets built. Not by chasing IPOs on the public market. Not by buying the pop. But by getting in on the private deal. Before the hype. Before the press. Before Wall Street lets you in the door.

And this deal had every signal I look for.

A company with real revenue. Over $200 million a year. Products in more than 20,000 stores. A 65% compound growth rate. Goldman Sachs and J.P. Morgan running the books.

This wasn't some garage startup. This was a private company that had been building for a decade. The insiders knew it was coming. The public didn't.

But here's the part they don't want you to see...

This wasn't luck. It was a pattern.

The CEO of Once Upon a Farm is John Foraker. You don't know his name. The smart money does.

Foraker ran another food company before this one. Annie's. The mac and cheese brand. He was CEO for over a decade. He took it public in 2012. Then sold it to General Mills. For $820 million.

Same play. Same result. Twice.

He left Annie's. He found a new brand. He brought in the right backers. He built it up. He took it public. And the early investors made a killing. Again.

That's what I mean when I talk about financial education. It's not stock tips. It's not day trading. It's seeing the patterns. The people who know how to build and sell companies. The smart money that backs them. Over and over.

Rich Dad taught me this. Follow the players. Not the ball. Foraker is a player. The firms that backed him are players. They live in the Investor Quadrant.

They don't work for money. Money works for them.

And the actress? Garner wasn't just a paid face. She was a co-founder. She had real equity. Real risk. She's getting $7 million in cash over the next three years. Plus her stake. That's skin in the game. That's a signal.

When the insiders go all-in, you pay attention.

Now look at the other side. The public gets excited about a 17% pop on day one. They think they won. They didn't. The insiders who got in early? They're sitting on 10x. Maybe 20x. Maybe more.

That's the gap. Between gambling and investing.

The public buys the headline. The insiders buy the deal.

The public waits for the IPO. The insiders were there years before.

The public celebrates a 17% gain. The insiders count their multiples.

This is why the middle class stays broke. They play a different game. On a different field. With different rules. And they don't even know it.

Stop falling for the stories Wall Street sells you. Start learning the game they actually play. The game of private deals. Of early-stage bets. Of getting in before the masses even know a company exists.

That's where the real money is made.

It always has been. It always will be.

Wake up, people.

To Your Profits,

Robert Kiyosaki

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