Dear Reader, when a company is in trouble, they bring in a fixer. But when the fixer starts writing personal checks to buy the company’s broken stock… you stop and you watch.

Talk is cheap.

CEOs talk all day long. On TV. In press releases. To analysts.

They tell you about their vision. Their strategy. Their confidence.

I don’t listen to any of it.

It’s noise. It’s marketing. It’s for the suckers.

My rich dad taught me to watch a man’s hands, not his mouth. Where does he put his own money? Where does he place his own bets? That’s the only truth you can take to the bank.

Right now, I’m watching a man named Jan Craps.

He was just hired as the new Executive Chair of a company called Lamb Weston. You may not know the name, but you know their product. French fries. Billions of them.

And their stock got wrecked. Down 60% from its high. Wall Street left it for dead. An activist investor had to come in and force a change.

So they brought in Craps. A fixer. A 20-year veteran from the beer industry. A guy known for turnarounds.

On his first day on the job, what did he do?

He didn’t just issue a press release. He didn’t just talk about his vision.

He pulled out his own wallet and bought $2.4 million worth of the company’s beaten-down stock.

With his own money.

Let that sink in.

This isn’t his salary. This isn’t a bonus. This is a personal check. A bet.

And it’s the loudest signal you’ll ever get in the public markets. But it’s a principle that’s born in the private world where I operate…

It’s called skin in the game.

Alignment.

In the private deal marketplace, it’s everything. When I look at a startup, I don’t just look at the idea. I look at the founders. How much of their own money is in this? Are they all in? Or are they playing with other people’s cash?

If the founder doesn’t have skin in the game, I walk. Period.

Jan Craps just showed you he has skin in the game. Big time.

He’s not just an employee. He’s an owner. His personal wealth is now tied to the success or failure of this turnaround. He just aligned his financial future with every other shareholder.

This is the opposite of the typical corporate CEO. The guys who get paid millions whether the stock goes up or down. The guys who get a golden parachute even when they run the company into the ground.

Craps just strapped himself to the rocket. He gets rich only if the other investors get rich.

This is what the rich do. They don’t just work for a paycheck. They work for equity. They become owners.

And when they see an opportunity — a beaten-down asset with a clear path to recovery — they don’t just manage it. They buy it.

This $2.4 million purchase is more than a vote of confidence. It’s a declaration. It says the turnaround plan, the “Focus to Win” strategy, is real. It says the pain is temporary. It says the stock is cheap.

He knows the inside story. He’s seen all the numbers. And his first action was to buy.

This is the kind of signal that builds fortunes. It’s the public market version of getting into a private deal alongside a founder who has mortgaged his house to make it work.

It’s real. It’s raw. It’s the only signal that can’t lie.

Stop listening to the talkers. Start watching the buyers.

To Your Profits,

Robert Kiyosaki

P.S. The principle of “skin in the game” is how fortunes are made before a company ever goes public. For years, only the accredited elite could get in on those deals. But the laws have changed. Now, you can be one of the early backers, right alongside the founders. You just have to know where the best deals are found.

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